Introduction

The Convention Bureau designs and implements an A Coruña Ambassador Programme that seeks to expand, position and promote the city as a MICE destination through local individuals or those with close and well-known links with A Coruña.

These are important people, opinion leaders in different areas of professional, cultural and social life who, regardless of their place of residence, have an interest in promoting A Coruña among their colleagues.

A Coruña Convention Bureau (ACCB)

Aims of the Ambassador Programme

The promotion of A Coruña

To promote A Coruña’s capacity, infrastructure and services to welcome any type of event, incentive, fair or conference.

Communication tools

To systematise, coordinate and support with communication and management tools the attraction of events, the promotion of the city and the Ambassador’s public relations when promoting the city.

Dissemination

To prioritise giving information and supplying promotional materials on the city’s tourist actions and new features to the Ambassadors and to involve them in the Tourist Board’s promotional actions in their areas of influence.

Institutional support

To provide the Ambassadors with local institutional support and facilitate the handling of permits for holding actions relating to MICE events.

Beneficiaries

Leadership

Important people in their areas of work (CEOs/board members/medical, scientific and technological association advisers, professional association managers, heads of chairs, etc.)

Media

To provide the Ambassadors with local institutional support and facilitate the handling of permits for holding actions relating to MICE events.

Institution

People linked to the institutional and corporate world who are proactive in the city (government departments in Galicia, Spain and Europe, the UN, diplomatic corps, etc.)

Benefits

  • Public recognition as a city Ambassador

  • Advice on and total or partial support from the Convention Bureau with the public administration, technical support, logistics, communications, public relations, etc. for any event channelled to A Coruña.

  • Access benefits to the varied venues and activities held in A Coruña.

  • Having a proactive attitude to ensuring the success of activities held in A Coruña.

  • Taking part (after coordinating the schedules) in the promotional and dissemination activities of the Tourist Board and the Convention Bureau in their own areas of residence or influence.

Requirements

A Coruña Convention Bureau (ACCB)

Ambassadors’ Night

Each year, we award those who, because of their experience and involvement in bringing events to A Coruña, are proposed as Ambassadors by the Board of the A Coruña Convention & Visitors Bureau.

Find out about the last Ambassadors’ Night..

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